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About Us

Alterego Fancy Dress brings a fresh approach to internet retailing, reflecting our customers needs and expectations when browsing and making purchases. The digital age has brought about increased accessibility to goods and services, price comparison and express delivery, but on the downside the provision of customer service has been somewhat diluted. The majority of transactions lack any interaction between retailer and customer, and although for many this suits their busy lifestyles, for others it results in a less than fulfilling shopping experience and sometimes disappointment when the costume or accessory arrives at the door.

Having listened to all our customers' comments and feedback, we at Alterego Fancy Dress offer the best of both worlds. A new impressive easy to navigate website with all the fancy functionality and gadgetry for those confident buyers sourcing a particular product or who are happy to browse and purchase their outfits from a trusted supplier. For those short of ideas, or who maybe a little less confident around purchasing on-line, an unrivalled customer service from a team focussed on helping our customers choose the right costume in terms of theme, quality, size and price. We make the shopping process as simple as possible, giving advice and taking orders over the phone if that is the customer's preference.

However all that said, it's not just about the buying process. Alterego Fancy Dress feel it is very important that the costumes wigs shoes boots and accessories we offer are of a quality that meets the customers' needs in terms of the look, manufacture and of course price. Unlike many of our competitors, we do not offer 'thousands' of costumes for sale', preferring to focus on a few hundred that meet ours, and more importantly your quality expectations. And because we source our costumes directly from a number of major and smaller independent suppliers around the world we can offer some of the best prices across the industry, backed up of course by our 'Price Match Guarantee'

So be assured that by shopping with Alterego Fancy Dress you will not be compromised on quality or price, your items will be dispatched promptly, and of course we will always be on hand to help. Furthermore any issues will be remedied quickly thereby ensuring that your whole shopping experience with Alterego Fancy Dress is a positive one. 'Now that's a refreshing change.


We always strive to exceed customer expectations and deliver customer satisfaction to the highest level, we value your custom and seek to maintain a relationship for years to come. As such we encourage reviews of both individual products and would appreciate your comments as to the level of service you received, the quality and pricing of our costumes, the speed of delivery, and anything else you consider relevant to your dealings with us. Our partnership with the well respected review site Trust Pilot demonstrates our commitment to the honesty and integrity of our website and our business as a whole.

We are constantly looking to better our policies and procedures and your opinion will contribute to our review process and help improve our service as a whole. If you are really happy please spread the message amongst your friends and colleagues, word of mouth is of course the best endorsement a business can ever hope to have.


ALTER-EGO (GB) LIMITED registered with Companies House:
Company No 06696075
VAT No 940 7416 28
Registered Office
96 St Nicolas Park Drive
CV11 6DY